Titan looks to expand digital footprint with Amazon

Titan is the fifth largest watchmaker globally

Caught between a rapidly metamorphosing category and an evolving online marketplace, Titan, one of the oldest watch brands in the country is looking to build a larger digital imprint. Earlier this month, it announced an alliance with Amazon under its Global Selling Programme and; the company says, it is putting in place an omnichannel sales strategy.
 
S Ravikant, CEO, Watches and Accessories, Titan Company says that somewhere in the world a Titan watch is being purchased every three seconds and the tie-up with Amazon will help the brand that turns 30 this year build on this. “It is propelling