Titan's range of Fastrack fragrances to have a whiff of mass appeal

Titan Company-owned Fastrack, a youth brand which retails watches, bags, belts and wallets, has forayed into the mass fragrances market.
 
Considering the popularity of the brand, Titan hopes that these new set of fragrances will catch on with the young consumers across the country. 
 
Fastrack was launched in 1998 and retails across the nation through 173 exclusive stores in over 79 cities as well as authorised multi-brand outlets. It also has online presence.
 
Fastrack watches sees an annual growth of around 9 per cent and contributes nearly 35 per cent to Titan’s overall revenue. The new range