Titan spreads the net, enables 'reserve-online-and-pick-up' at store

Embarking on an omnichannel journey, watches major Titan is going,  to  use  industry  lingo, Bopus-Ropus. The Bengaluru-headquartered  company  has enabled  Bopus  or book  online  and pick-up  at  store and Ropus or reserve  online options,  offering  customers  the  convenience  to  order  from home,  walk  in  and collect  the  timepiece according to their convenience.

Keeping with time, the Tata Group company had piloted this strategy at five of its flagship Bengaluru stores for three months. After witnessing success in the beta phase, it would now be introducing the omni-channel strategy nationally in the next 12 months.

“We will roll out it out in our