Titan taps Amazon to enter US market

Titan will become the latest Indian brand to ride on the back of the global e-retail major

India’s largest watchmaker Titan will tap into e-commerce giant Amazon’s global selling programme to begin shipping its products to customers in the US, even as it reinvents its product range locally to boost sagging sales. 

Titan will join the likes of large Indian brands such as Amul, Fabindia and Manyavar which have ridden on the back of Amazon to sell their products globally. Amazon claims to have over 23,000 Indian sellers who have listed over 63 million products on its global selling platform.

S Ravikant, chief executive officer, watches and accessories, Titan, said, “E-commerce is the fastest growing channel for us and