Titan to expand Tanishq stores' footprint in the Middle East and N America

Expects 15-20 per cent higher sales in this festive season

With an eye on the Indian diaspora, jewellery major Titan has outlined a store expansion plan. The company will add 20-30 Tanishq stores over the next two to three years in the Middle East and North America, C K Venkataraman, MD, Titan, said during the launch of a campaign on Thursday.

Titan expects its sales to be higher by 15-20 per cent this festive season compared to last year, Venkataraman said during the launch of its initiative "Titan Shaurya".

This will be the first festive quarter without Covid-19 related restrictions since 2019.

The "Titan Shaurya" initiative has been launched to make all Titan