In an effort to increase its visibility, Titan Industries, India’s largest watch retailer in the organised sector, on Monday launched its third hybrid concept store in Bangalore. The new store, largest in South India, will sell both Titan brands and Helios, the multi-brand watch retailer from Titan.
As part of the newly unveiled retail identity Titan has designed the new store to give its customers an upscale and contemporary shopping experience and set to strengthen Titan’s retail presence in the Indian market.
The company is planning to expand its retail network by adding another 30-35 franchisee outlets during the next five months till March 2013. Presently, Titan has 341 stores and 32 stores under Helios brand name. It also plans to open 25-30 stores under Helios name, Ajay Chawla, vice president, marketing, Titan Industries said.
“We have opened only three stores under the hybrid concept. First two stores were opened in Delhi and now the third in Bangalore’s up market M G Road. Here we will sell almost 4,000 watch brands under one roof. These are our flagship stores and there is no immediate plan to expand this hybrid concept,” he said.
The store is spread over an area of 3,800 sq ft on MG Road and houses both Titan and Helios. With over 35 brands of Titan and Helios put together and over 4,000 watches to choose from, this would give the customer the widest choice under one roof.
The Titan store has watch brands like Titan, Nebula, Xylys, Fastrack, Sonata and Zoop besides the new range of Titan accessories. Helios, the multi-brand watch retailer from Titan Industries Limited, has 29 brands in the store including Tommy Hilfiger, FCUK, Hugo Boss, Fossil, Emporio Armani, Diesel, Skagen, Seiko, Citizen and DKNY.
Bhaskar Bhat, Managing Director, Titan Industries Limited, said, “The launch of this store is particularly significant for Titan as it reflects the global aspirations of our customers in the form of an upscale and contemporary shopping experience. By having both Titan and Helios stores under the same roof, we aim to reach out to discerning consumers by offering them endless choices.”
