 "cement")
India Cements on Wednesday announced the launch of Conkrete Super King (CSK) and Halo Super King, in a move to cash in on the brand identity of its successful Indian Premier League franchise CSK (Chennai Super Kings).
CSK is a game-changing cement that resonates with the features that are highly inspired by iconic Chennai Super Kings captain and India Cements VP (Marketing), Mahendra Singh Dhoni’s phenomenal strength, speed and on-field demeanour, the company said in a statement. Halo Super King (HSK) cement, exclusively designed for pre-cast hollow blocks, will be sold Rs 25 higher than the company's existing brand.
"Super
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