To focus on brand positioning, after sales service: KIA President

Interview with Han Woo Park

Last month, Korean car major Kia announced plans to enter the Indian market with an investment of $1.1 billion in a manufacturing in Andhra Pradesh, which is slated to begin production in 2019. 

Han Woo Park, President at the Seoul-headquartered company, tells Ajay Modi in an e-mail interaction that the company is doing a feasibility study for vehicles including SUV and sedan. Park, who spent three years as MD & CEO of Hyundai (Kia's parent company) in India, said it will focus on a differentiated brand positioning and strong aftersales to gain volumes in the world's fifth