Tomotaka Ishikawa joins Bajaj Auto as advisor

Tomotaka  Ishikawa,  the  former managing  director of Yamaha India, will join Bajaj Auto as full-time advisor from April 1.

According to a release issued by Bajaj Auto today, "given  Bajaj Auto's strategy to be distinctly ahead by developing itself as a  lifestyle  brand  across  global  markets,  it believes that the availability  of  Mr.  Ishikawa's long, varied, and proven experience in the  global auto industry is well timed and would be most valuable."

Ishikawa,  known  as  a turnaround specialist, was asked to take over the India  operation  by  Yamaha  in  2005  when the company was losing market share to Hero Honda and Bajaj Auto.

Under  his supervision, the company developed an all-new strategy, which
analysts believe will help it to regain the lost image of the company in India.  Yamaha is all set to launch next-generation performance bikes in the later part of this year.