Top poultry player Suguna Foods goes for brand revamp with all new Delfrez

Suguna Foods, a market leader in the Rs 90,000 crore Indian poultry sector, has gone for a brand restructuring with the launch a new brand, Delfrez, in the processed food segment.

Delfrez will be present in both online and offline retail format and will house diverse poultry products from the house of Suguna. The group has invested over Rs 100 crore in the new brand and plans to launch over 1,000 outlets by 2025. The company, which is looking to expand its presence to Sri Lanka and African nations, holds 10 per cent market share in the Rs 90,000 crore poultry