Ahmedabad-based Torrent Pharma on Monday announced the launch of AzuCa, its new super-speciality diabetology division. AzuCa will spearhead the company's strategy of sharpening focus on the fastest growing disorders of Diabetes Mellitus. |
AzuCa will become operational by April 2006 with over 300 new sales persons to service approximately 25,000 doctors across the country. |
"Diabetes is becoming an area of prime focus for Torrent. Currently, we cover 2 per cent of the Rs 780-crore oral hypoglycaemic agents (OHA) market. AzuCa is designed to strengthen our position and increase our market share to 15-20 per cent in the OHA segment within 3 years," said Sujesh Vasudevan, vice-president, marketing, Torrent Pharma. |
AzuCa will be backed by Torrent's advanced R&D capabilities, which boasts of a state-of-the-art infrastructure and 525 scientists with a combined experience of around 3,000 scientific man-years. |
Of the 7 research projects currently in the pipeline, 3 are focussed on diabetes. The first of them is an advanced glycosylation end-products (AGE) breaker compound, which has great potential for the treatment of diabetes-related vascular and cardiac complications. |
This proprietary molecule can prove to be a block buster for the company. |