Toyota Innova eyes market in Rajasthan

Toyota Kirloskar Motor (TKM), manufacturer of Toyota Innova, is going strong in Rajasthan. The desert state is an important market for Toyota Kirloskar Motor (TKM). To cater for more customers, TKM has opened a new dealership in Jodhpur.

Toyota Innova registered sales of 1,257 units in Rajasthan from March-December 2005, with a 34 per cent market share in Rajasthan. Innova sales in Jaipur constituted 50 per cent of the firm's total Rajasthan sales during the above period, which stood at 623 units for the same period. This led to Innova registering strong sales in the northern region with total unit sales of 10,900.

KK Swamy, deputy managing mirector, TKM said, "Innova is a category creator in India, as it addresses the contrasting needs of customers offering space with style, sophistication with reliability, elegance with sturdiness in one car. As a result, you get sedan-like comfort and MPV like utility."

TKM launched India's first 3-row seating passenger car, Toyota Innova, in February 2005.

Innova is the result of the unique IMV Project that has broken new grounds in the way automobiles are created.

The model is built in 10 countries, including India, and across 3 continents"" Asia, Africa and South America.

Toyota's IMV project represents a new formula for automotive manufacturing on a global scale to meet customer needs in the 21st century.

The IMV Project started with the idea to make a car that could satisfy the needs of customers all over the world.

In India, Toyota has introduced 5 different variants each of Innova in 2.0litre petrol and 2.5litre diesel, in seven colours""silver metallic, dark red, mica metallic, beige mica metallic, light green mica metallic, dark blue mica metallic, super white, and white.