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Toyota Kirloskar Motor Private Limited (TKM) today recorded its one-millionth-vehicle sale through its authorized dealer, Nippon Toyota in Kochi. The milestone has come 15 years after the company started selling its cars in India.
N Raja, Senior Vice President, TKM said, 'The sale of Toyota's one millionth car in India marks a very important milestone for us. Since its inception, Toyota has been present in the MPV/SUV segment in India and we have been market leaders ever since in these segments. It is only in 2011 that we forayed into the mass segment with the Etios and Liva and still have been able to realise this milestone in such a short duration.'
Since its establishment in India in 1997, Toyota has grown many folds. This growth has come in the form of increased localisation in products, enhanced network of dealer & supplier partners, increased dealer outlets across India and a phased capacity expansion of up to 3, 10,000 units. This has helped Toyota Kirloskar Motor contribute significantly in creating job opportunities across the country, the company said in a statement.
A sustainable growth strategy along with social initiatives like Toyota Technical Training Institute (TTTI) has empowered TKM not only with the right products but also with the right minds to work on these products.
To further celebrate this landmark milestone, Toyota Kirloskar Motor has announced a special scheme for the month of March 2014 through which customers can choose from various exciting offers. Customers can either avail benefits of up to Rs 40,000 or choose from attractive Finance Schemes (low rate of interest / 100% on road funding) through its subsidiary finance arm, Toyota Financial Services, India, the company said.
