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Toyota to Kia Motors: Companies toe thin line on BSVI diesel pricing

Tata Motors and Mahindra & Mahindra may not sharply jack up prices for their BS-VI line, matching strategy adopted by rivals.

MD & CEO of Kia Motors India Kookhyun Shim posing with the newly launched Kia Seltos at an event in August. Photo: PTI
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MD & CEO of Kia Motors India Kookhyun Shim and actor Tiger Shroff (right) posing with the Kia Seltos at an event in August 2019 in Mumbai. Photo: PTI

Shally Seth Mohile Mumbai
To cushion the impact of a steep price hike, Toyota Kirloskar Motor and Kia Motors India have chosen to keep the price increase in their BSVI diesel models to the minimum, for now. 

This could prompt others Tata Motors and Mahindra & Mahindra (M&M) both with a prominent diesel portfolio, to adopt a competitive strategy when they launch their BS-VI line.

A majority of passenger vehicle makers have yet to complete the rollout of a BSVI range and announce the prices. Effective April 1, India’s automobile market will leap to BSVI emission standards. Depending on engine size, the switch is

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