Toyota, the world's largest car maker, today launched the 'New Camry'- a new variant of the luxury sedan Camry in India and is targeting 500 units of this model to hit the Indian roads this year.
The New Camry is dearly priced in the range of Rs 21.26-23.40 lakh and would be available in four grades, officials of Toyota's Indian unit, Toyota Kirloskar Motor (TKM), told a news conference here.
The launch was seen as Toyota's attempt to revitalise sales of this model in the face of tough competition by rival SkodaAuto. The sales of the existing Camry (the earlier version) declined by more than 75 per cent in the April-June quarter, selling only 44 units compared to 182 a year ago.
The New Camry sports new design exterior, is available in colours of dark green mica metallic and beige mica metallic. Its other features include plasmacluster A/C with minus ion generator, intelligent rain sensing wipers and moonroof, company officials said.
"Camry is not a volume product", TKM Deputy Managing Director Sandeep Singh, said. It's more of a brand and a "showcasing of technologies" by Toyota.
TKM's Managing Director Hiroshi Nakagawa said the Toyota Camry has already defined the concept of a premium car in India and the New Camry "will offer an exclusive blend of modern styling and luxurious features".
