The country’s broadcast regulator has asked the industry association to explain why it hadn’t published data on TV viewership on website during the sector's migration to a new tariff regime, according to a source.
The Telecom Regulatory Authority of India (TRAI) has asked Broadcast Audience Research Council of India (BARC ) to explain by April 5 why action should not be taken against it allegedly flouting sections of the TRAI Act, said the source.
A BARC spokesperson said the organization had suspended making public limited set of data given the "significant volatility in data" due to "distribution disruptions" in the NTO (new