For the first time in the country’s luxury car industry, Mercedes-Benz will set up a directly-run online platform that will cater to the entire gamut of used cars, new cars and collectibles for customers.
The company will start to sell used cars (October 2019) and new cars (from January 2020) on a new website, through a partnership with American online seller Roadster Inc.
Officials say the idea is to make ordering a car “as easy as ordering a book online.”
In addition to the Internet channel that will work with dealers for delivery, owners of Mercs made between 2007 and