Swiss Watch brand Traser, known for its permanent illumination technology, is likely to enter India next year in partnership with watch retail chain, Ethos.
Chandigarh-based Kamla Retail Ltd that runs 24 Ethos stores to sell fashion and luxury Swiss watches is in the process of tying up with Traser to become its exclusive retailer in India.
"Traser is likely to be sold in India early next year. It is a brand known for its unique light technology and is very popular globally," Ethos Chief Executive Officer Yashovardhan Saboo told PTI.
He said Traser watches in India will be in the price bracket of Rs 10,000- Rs 25,000 and will also be sold online here.
Traser watches come with its unique 'gaseous tritium light' technology that makes the dials glow permanently, without requiring a battery or any other source.
"They glow permanently and a 100 times brighter than anything comparable, for up to twenty years," according to Traser website.
Traser brand boasts of a wide range of military watches and adventures such as deep sea dives.
Kamla Retail Ltd retailer plans to have 100 stores across India in four years time. The chain currently has twenty four stores that sell about 35 watch brands through the Ethos Swiss Watch Studio (for Swiss fashion watches) and Ethos Summit (for premium Swiss brands).
