Trent in strategic tie-up with Benetton for Sisley's

Tata Group company Trent has partnered with the Benetton Group for the Sisley brand's - clothing brand for men and women - commercial expansion in the country.

Under the alliance the company will open and look after the management of Sisley stores across key cities. The first of which will roll out in Hyderabad and Bangalore in the coming months.

The agreement comes only a few months after the launch of Sisley's first three pilot stores in Delhi. The stores will be directly managed by Trent. Sisley has over 850 stores worldwide.

The stragetic partnership will help the Benetton Group increase its presence in the country. It has over 141 United Colors of Benetton shops across India. The Tata Group on the other hand, has over a decade experience in the retail industry with 39 stores in three formats targeting the value/mid-market segment through Westside departmental stores, books and music retail chain Landmark and Star Bazaar.