Trigger targets sales of Rs 70 crore by 2005

Trigger, the largest selling denim brand in the mid-segment, is set to expand its offering to include a clothing range for kids as well as western wear for women in August this year.

The company for the year ending June 2005 (financial year July-June), expects to record sales of Rs 70 crore, of which Rs 50 crore would be from the existing Trigger label and the rest from the new segments which it is foraying into.

N Rajha Gopallan, chief of fashion management of Trigger, said that the company was also foraying into the smart casual wear for both men and women. "The smart casual wear would be for the premium segment as the price of these products would be in the above Rs 1,000 range," he said

Gopallan was speaking at the launch of a summer bouquet of five new collections of Trigger in the city on Sunday.

The five brands, Basix, Corroded, Wounded, Abyss and Burnished, are priced between Rs 595 to Rs 995.

Gopallan said that the brands were just the beginning and five more collections were in the pipeline.

"The company plans to launch a total of 14 collections and over 376 stock keeping units (SKUs) this year," he added. The company also launched a new logo 'Trigger 1932 Inc' on the occasion.

The company expects the turnover to be around Rs 38 crore for the current financial year as compared to Rs 30 crore it achieved for the year ended on June 31, 2003.

According to Gopallan, the company plans to add another 30 exclusive Trigger stores to the already existing 10 in the country.