Triumph Motorcycles and Bajaj Auto will start rolling out the jointly developed motorcycles — to be priced below Rs 2 lakh — from Bajaj’s Chakan facility from 2022.
The roll-out is part of the non-equity alliance the companies have forged to primarily address the so-called middle weight segment of the market in India and globally. It's the first time in its 178-year-old history that the iconic British motorcycle firm owned by the Bloor family has got into an alliance.
Three years after announcement, the two companies formally signed on the dotted lines on Friday for a long-term partnership, which aims to achieve