How India's small truck aggregator industry is accelerating deliveries

The Deloitte study pointed out that in 1991, there was one driver per truck in India, but now at least one in four trucks (27 per cent) lies idle due to lack of drivers

Sachin Haritash rode pillion on an employ­ee’s bike to reach the first potential customer for Mavyn, the truck aggregator he had founded in January 2019. Com­ing from a family of transporters from Delhi and having worked in every department of the traditional road logistics business, Haritash had envisioned Mavyn as an “Uber of trucking” — a tech-driven logistics company where customers could book the consignments on an app, speed up deliveries and pay truck drivers within hours of the goods being delivered.

In the traditional logistics setup, bookings and invoicing are still done on paper; deliveries take at least twice