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Trying to democratise opportunity for all: Flipkart CEO on 'Samarth'

Flipkart Samarth has been designed to support artisans in their e-commerce journey from onboarding till they get familiar to selling products online, says the CEO

Kalyan Krishnamurthy, flipkart CEO
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Kalyan Krishnamurthy, Flipkart CEO

Neha Alawadhi
Flipkart, the e-commerce major, locked in an intense battle for leadership in the Indian market, has partnered five non-governmental organisations to help artisans use the online marketplace to sell their products. Flipkart Samarth has been designed to support artisans in their e-commerce journey from onboarding till they get familiar to selling products online, Group Chief Executive Officer Kalyan Krishnamurthy told Neha Alawadhi. Edited excerpts:

How does this programme fit in with your 2019-20 strategy? 

It is in direct alignment with what we’ve been doing so far. It is part of our strategy to grow our micro, small and medium enterprises (MSME) seller

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