Flipkart, the e-commerce major, locked in an intense battle for leadership in the Indian market, has partnered five non-governmental organisations to help artisans use the online marketplace to sell their products. Flipkart Samarth has been designed to support artisans in their e-commerce journey from onboarding till they get familiar to selling products online, Group Chief Executive Officer Kalyan Krishnamurthy told Neha Alawadhi. Edited excerpts:
How does this programme fit in with your 2019-20 strategy?
It is in direct alignment with what we’ve been doing so far. It is part of our strategy to grow our micro, small and medium enterprises (MSME) seller