Telecom service provider Tata Teleservices (TTSL) has announced its entry into the Virtual World, becoming the first Indian telecom operator to enter the popular Second Life community.
Mumbai-based Virtual World Development and Service firm, Indusgeeks Solutions Pvt Ltd is partnering TTSL in the initiative.
The virtual avatars of Tata Indicom brand ambassadors' -- cricketers Irfan and Yousuf Pathan-- launched a competition, that combines Virtual World and competition, on Second Life.
"The digital world is evolving at a fantastic pace-cutting across geographical and cultural barriers and we firmly believe that the Virtual World has a huge outreach potential for businesses," Tata Teleservices Limited Vice-President (Marketing) Abdul Khan told reporters here.
"The 'Follow Your Heart' talent hunt is a platform for amateurs (photographers, artists, musicians) to showcase their talent at the Tata Indicom Island in Second Life from January to March 2009," Khan said.
