Tupperware India, a wholly owned subsidiary of the $1.1 billion Tupperware Corporation of the US, has tied up with retail chain Shoppers' Stop for expanding its presence in the western and southern markets of the country.
The manufacturer of premium plastic food storage container had earlier tied up with another retail chain, Ebony, for expanding its presence in the northern market.
"For increasing penetration at the top level of market, we are also planning to have alliance with major FMCG and consumer electronics brands," Kanwar S Bhutani, managing director of Tupperware India, said.
The company, which started its operation in 1996, has already invested about Rs 75 crore in its Indian operation in setting up a manufacturing facility in Hyderabad and in the establishment of networks. "We plan to double our current turnover of Rs 80 crore over the next five years," Bhutani said.
However, he refuses to give figures about profitability of the company saying that it has long term plans for the country and would be increasing its production capacity with the rise in demand of its products.
The company has been growing at the rate of 25 per cent and is expected to capture substantial share of the plastic container market in the Rs 900 crore industry.
The company recently entered into an agreement with Whirlpool Electronics and is eyeing similar tie-ups with food companies where the products could be sold in Tupperware packaging. At the international level, Tupperware has a tie-up with Whirlpool.
Since its inception, the company has spread its network to over 18 cities and two more cities -- Bhubaneswar and Siliguri -- would be added to it. The company has already launched 75 products in the country and its direct selling system involves more than 34,000 dealers, managers and distributors.
Tupperware which is currently present in 101 countries, has manufacturing facilities in 14 countries. Out of its global net sales of $ 1.1 billion, nearly 85 per cent is generated outside the United States.
