Tussle between traders, FMCG firms worsens over differential pricing

Federation of All India Distributors Association steps in to lend support

An ongoing stir involving fast-moving consumer goods (FMCG) companies and distributors in Gujarat over differential product pricing and low margins is threatening to go national. This comes as the Federation of All India Distributors Association (FAIDA), which comprises 24 member state bodies, steps in to lend support to the agitation, which has seen the Gujarat-based distributors boycott products of a few companies for the past few days.

Companies whose products have not been picked up for distribution in the state under a “non-cooperation movement” include Marico, Dabur, Emami, Britannia, Reckitt Benckiser (RB), and Godrej Consumer Products. These firms, distributors allege, have