Television set makers are pulling up their socks to lure consumers with latest technologies and new products as the buzz around the ICC Champions Trophy grows.
The one-day international cricket tournament, second only to the ICC World Cup in stature, will start from June 1, and the top three TV makers, Samsung, LG and Sony, have started to raise the pitch. With the FIFA Under-17 World Cup also scheduled in October in India, these companies hope to beat the slowdown.
Market leader Samsung on Tuesday introduced its latest Q-LED technology in India. With the USP of offering life-like colours, the South Korean