 "TVS Motor")
TVS Motor, one of the country's leading two-wheeler makers, is betting big on premiumisation. The company's management says it will be a key driver of improve company's profit margins both in domestic and international markets.
Addressing shareholders last week, Venu Srinivasan, Chairman & Managing Director of TVS Motor, said, “while we have a long-term strategic partnership with BMW, Norton (the UK brand TVS acquired in April) enhances TVS Motor’s global portfolio, brings complementary product segments, markets and capabilities in the super-premium category.”
He added that the company’s new launches in the high-end bike segment have paid dividends, as TVS Motor
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