TVS Motor Company today brought the country's first auto-clutch motorcycle 'TVS Jive' to the north Indian market by launching the vehicle here and said it eyes per-month sales of up to 20,000 units in the region.
TVS Motor Company General Manager (Sales) S Ram Mohan told reporters the Jive is set to transform the definition of city commuting with convenience being the focus.
"We will follow this launch by entering the market of Uttar Pradesh. Rajasthan and Uttar Pradesh are very important markets for us. This new motorcycle will fuel our growth in North India. We expect to sell 15,000-20,000 units per month in these territories," he said.
The company aims to sell 1 lakh motorcycles in the next financial year in Rajasthan.
"We have sold 65,000 units this year. With this launch and aggressive marketing we expect to touch the 1-lakh figure by March 2011," he said.
Claiming that the bike can deliver a mileage of 55-60 km a litre, he said the bike has been designed with lockable under-seat storage facility.
"It is propelled by a 110 cc engine, which features innovative T-Matic technology with a rotary gear coupled with an automatic clutch. One of the major features of this motorcycle is the absence of the clutch lever, making riding a hands-free gear shift experience," he said.
Another feature is its anti-knocking mechanism, which makes smooth riding possible at low speeds even in higher gears, without the engine shutting off.
