Two-wheeler maker TVS Motor Company is eyeing 20-25 per cent growth in sales from the northern region during this festival season.
"We are targeting a growth of 20 to 25 per cent in sales from the states of Himachal Pradesh, Punjab, Jammu and Kashmir and Union Territory Chandigarh, in this festival season," Company's Area Manager Narinder Bhatia told reporters here on Monday.
The company last year sold 9,500 units during Diwali festival.
He further informed that the total market of bikes in the northern region stands at 34,000 units.
To boost the sales of its vehicles in the festival season, TVS Motor has also entered into an agreement with Bank of India to provide finance to prospective customers for buying its different variants of motor cycles.
Under this arrangement, customers could avail finance on buying a motor cycle at 8.5 per cent interest for a tenure of up to five years with funding up to 90 per cent.
The scheme, which is valid till October 20, has a process fee of Rs 500 for loan amounting below Rs 30,000 and Rs 700 for loan amounts above Rs 30,000.
"This scheme will provide customers with good retail finance options to buy motor cycles in this festival season," he said.
