Company's motorcycle sales dropped by 33 per cent to 6.10 lakh units in 2007-08 from 9.23 lakh units over the previous period . Till the launch of the TVS Flame towards the end of the year, the company was absent in the executive segment, which accounts for over 50 per cent of the motorcycle market. Company's motorcycle portfolio was largely dependent on the entry level Star range of products, non-availability of retail finance had a severe impact on sales, according to company release.
TVS Motor's total revenue dropped by 16 per cent to Rs 3291 crore in 2007-08 from Rs 3920 crore in 2006-07. Exports increased by 32 per cent as compared to 28 per cent in the previous year. Total sales in the international market was 136,000 units in 2007-08 compared to 103,000 units in 2006-07.
The company is also planning to introduce TVS Scooty Electric, Scooty Wimbledon Collection and Apache RTR Fuel Injection. It is also planning to launch four-stroke versions of its three-wheeler in Petrol, LPG and CNG versions for domestic and export markets during 2008-09.
