TVS plans entry-level bike for rural user

TVS Motor Company is beefing up its rural network to market its planned product in the economy segment.

Rajesh Rewatkar, area service in-charge, said around the the urban market occupied around 60 per cent of the company's sales in West Bengal and TVS would address the rural market needs. The new product launch was planned for September and it would have a four-stroke engine.

Simultaneously, TVS was also ramping up its plans for the urban market. The company introduced the new-look Fiero FX priced at Rs 48,000.

TVS' market share in the premium segment was around 28 per cent and with this launch the company was expecting to take its market share to 40 per cent.

Through Fiero FX, TVS would address a large part of the style conscious customers in the premium motorcycle segment. This new variant of Fiero from TVS Motor Company would complement Fiero F2 by offering a wider option to suit different tastes of the customer.

The Fiero FX had new turn signal lamps, round mirrors, all-new twin pod instrument cluster comprising speedometer and trip tachometer.

The TVS Fiero FX had a 150cc, 12 BHP four-stroke engine similar to the Fiero F2. The model comes in drum brake and disc brake options.