Five years after it was first launched, Uber India is quietly reviving its experiment to include Mumbai’s traditional black-and-yellow or kaali-peeli taxis on its platform.
The company had started a pilot project in the city but was forced to scale it down, particularly when the pandemic struck. This time it is making some headway — it currently has a reasonable 5,000 registered local taxi drivers — but the challenge is that only a fifth of them are active on the platform.
According to industry estimates, there are around 30,000 black-and-yellow cabs in Mumbai. The task for the company is to get more