Udaan aims to have 100 exclusive brands in tie-up with small garment makers

Udaan exclusive brands have been specially created to help and empower small businesses - including manufacturers and retailers of Bharat to compete with established brands

Udaan, India’s largest business-to-business e-commerce platform, aims to create over 100 exclusive brands in partnership with small garment manufacturers through its Lifestyle business. This business comprises clothing, accessories, and footwear. This move is in line with its vision of empowering small businesses of Bharat (rural India and small towns and cities)  through the power of B2B e-commerce.

Bengaluru-based Udaaan’s Lifestyle business in the past 12 months has worked and already created over 20 exclusive brands in partnership with small garment manufacturers. It plans to further scale its operations to have over 50 exclusive brands on its platform in the next one