UK-based Experian comes to India - <b>Video</b>

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Experian, a leading provider of credit bureau services and solutions company, has established its operations in India.

According to the release issued by the company on Tuesday, the move, which follows a successful adoption of Experian's services by several banks in India, forms a part its strategy to expand in emerging markets.

Initially, Experian will provide value-added information services and using its comprehensive understanding of individuals, markets and economies, will help organisations find, develop and manage customer relationships to make businesses more profitable.

Richard Fiddis, managing director (emerging markets development), Experian said: "Experian's aim is to use its worldwide experience to benefit the local financial comunity and to be the place where lenders in India look for information, decision analytics and anti-fraud solutions when they have to make a financial decision. We believe our services will provide great value for financial services, retail and telecommunications sectors."