 "Flowers, florist")
La Fleur, a floristry brand run by UK-based entrepreneur Hariharan Subramanian, is betting big to tap the India market.
The company, which will focus on supermarkets and markets, has tied up with retailers such as Big Bazaar, Godrej Nature’s Basket and Reliance Smart to provide locally-sourced and professionally-crafted bouquets to shoppers.
La Fleur will also offer corporate gifting, event management and wedding services. The company will start with Mumbai, Pune, Bengaluru, Delhi and Hyderabad and expand to other 30 other cities later.
India consumed Rs 65 billion worth of flowers annually between 2009 and 2016, but the floriculture sector remains unorganised. Approximately 85
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