News service provider United News of India (UNI) today launched its television service in partnership with a private firm, YRD Media.
Named UNI Television, the new venture from the newswire will not only provide news clippings but also offer back-end support to regional channels looking for news coverage in metros and other bigger cities.
The service was a launched by Lok Sabha Speaker Meira Kumar at a function attended by various political leaders, including Ajit Singh, Ravi Shankar Prasad and Sharad Yadav.
“Since all channels in India cannot have studios, OB vans and required personnel in big cities, we will be providing these support to those regional channels which want direct news coverage from those places," YRD Media Managing Director Yashwant Deshmukh said.
To start with, the service will be available in Delhi and will be rolled out in other metros, followed by smaller cities, he added. Deshmukh, however, declined to comment on the nature of partnership, revenue sharing model with UNI and the investments for the project.
