Unicorn Gupshup acquires OneDirect to strengthen conversational platform

Gupshup became a unicorn last year after it raised $100 million in funding at a valuation of $1.4 billion.

Gupshup, which enables businesses to manage customer conversations across channels, said it has acquired OneDirect, an AI-enabled customer service platform that provides services in South East Asia and the Middle East. The companies didn’t reveal the value of the transaction.

Gupshup said the acquisition strengthens its service and enables conversational engagement with a powerful and flexible live Agent Assist solution.

“OneDirect, with their proven leadership in helping leading brands transform omni-channel customer service, is a valuable addition to our Conversational Engagement Platform,” said Beerud Sheth, co-founder and CEO, Gupshup.

Last year in April, Gupshup became a unicorn after it raised