Byju's to use cartoon characters to teach math and science

Acquires licences of hundreds of characters from global production houses including Disney, to be used soon in the global products

Learning is about to get less mundane as popular cartoon characters such as Mickey Mouse and Donald Duck, among hundreds of others, will soon be teaching math and science.

Byju’s, the unicorn Indian start-up that recently became the world’s most-valued edu-tech firm, is bringing popular cartoon characters to its learning platform through licensing deals with top media production houses globally, highly placed sources said.

The Bengaluru-headquartered firm, which is preparing for its global launch this year, including in the US and several English speaking markets, has bought rights to use some 80 per cent of characters from The Walt Disney