)
Currently, Uninor has around 23% of its customer accessing internet on its network at a total base of 45 million. It is targeting to convert 50% of its customer base into Internet users by 2017, according to a company statement.
It has opened 200 Grahak Shiksha Kendras (GSKs) that will act as a knowledge and awareness centres where existing and potential customers can walk in to get information related to Uninor voice and Internet services as well as resolve queries around the use of mobile phones, the company said.
"At Telenor Group, we have a vision to empower societies through the use of mobile services. With our ambition to offer Internet for all, we believe in building and developing society through affordable mobile connectivity with reasonable and relevant services," Katja Nordgaard, Executive Vice President and head of Corporate Affairs, Telenor Group, said in a statement.
The company will convert over 200 retail stores across its six operational circles into GSKs in the first half of this financial year and another 300 GSKs will come up by year end. It has hired dedicated customer relationship executives to deploy them in each GSK store, 50% of these GSKs will have female customer relationship executives (CREs), the company said.
Uninor developed an in-house curriculum to train its customer relationship executives for the awareness initiative at the GSK stores. The CREs will undergo a four-day training and will be fully equipped to educate customers and handle their queries, it said.
"Through the GSKs, we will be able to open our stores not just for sales and support but also educate the customer on using their mobile phones for relevant services, be safe and avoid transactions that are not intended," Vivek Sood, Chief Executive Officer, Telewings Communications Services (Uninor), said.
