United Spirits to focus on premium brands after selling 32 low-priced ones

United Spirits's higher-priced products, called 'Prestige & Above' segment, accounted for 72.5% of net sales in FY22

United Spirits, a subsidiary of British alco-beverage major Diageo, is focusing on its premium brands to drive sales in India even as it sold off its 32 lower-priced brands to Inbrew Beverages for Rs 820 crore on Friday and franchised 12 more brands, including Bagpiper and Blue Riband.

As of now, the company’s higher priced products, called “Prestige & Above” segment, accounted for 72.5 per cent of net sales in the financial year ending March this year. The sales of this segment grew by 23.6 per cent — mainly due to lifting of lockdowns across India.

Analysts said popular brands, including Black