After having an association with McDowell Signature Indian Derby and the Kolkota Fashion Week, United Spirits has forayed into hosting a series of seven fashion tours across India.
Unfolding the event at Chandigarh, the maiden town to host the new concept evening show by the company, the brand expects to penetrate deeper in the Punjab market.
Mumbai, Pune, Banglore, Hyderabad, Delhi and Kolkata are also on the radar for holding the concept fashion evening.
According to United Spirits Limited, business head, Debashish Shyam, the lifestyle platforms are essential to reach out the right kind of audience.
He told that they sold one million cases of Signature last year and expect to double the sale in next three years. He added that there was a tremendous potential in the domestic market due to the rapid expansion of entertainment sector.
