Urban Ladder to invest up to $15 mn on first offline store in Bengaluru

Firm calls the move 'inevitable' given the existing size of the online market

After five long years of trying to champion the online-only model of selling furniture to Indian consumers, Urban Ladder has decided to break character by launching its first offline experience centre in Bengaluru.

The centre represents Urban Ladder's first big bet in offline retail where it plans to invest around $10-15 million over a period of one year. According to the company, its entry into the offline sector became inevitable as the size of the online market turned out to be smaller than what was predicted earlier.

"Last year, we received a lot of feedback from customers for whom engaging with the