Toys 'R' Us re-enters India, will offer global brands before year-end

Is working on omnichannel model, will have smaller stores here than abroad; will also sell toys made in India by global players by the end of Calendar 2023

Toys ‘R’ Us has made its second entry into India by opening its first store in Hyderabad on March 11 as the firm 

looks to tap the country’s $1.5-billion toy market, more than 90 per cent of which remains unorganised.

The toy retailer is thus in competition with Hamleys, which belongs to the Reliance Industries’ bailiwick.

The US-based retailer is working with an omnichannel approach and will have small stores compared to what it has elsewhere in the world.

It will sell toys on its online store toyrus.in and will also sell them on e-commerce platforms Flipkart and Myntra.

Its Indian licensee is an equal