Usha launches new range of products

The fans manufacturing sector has seen little technological makeovers during the past several years, what with the unorganised sector giving the branded segment the run for its money.

Usha International Limited, one of the country's leading consumer durable marketing companies promoted by Shriram Group, has now changed the trend by introducing features such as remote operation and ionisers that were till now limited only to air-conditioners.

Launching a new range of products from the company's stable, including fans, sewing machines and water pumpsets in the Andhra Pradesh market here on Monday, Usha International Limited vice-president Prakash Narayan said the new plans were aimed at strengthening the company's leadership position in the domestic market.

Among the new products that the company launched in the Andhra market also included water dispensers for which the market growth is almost 25 per cent with urban households switching over to bulk distilled water cans being supplied by local units, Narayan told the media.

Ceiling fans with extra air delivery and spread, and fans with curved blades having aerodynamic features with prices ranging between Rs 1,100 and Rs 1,400 a piece, besides a new range of table fans to suit the rural and semi-urban markets, and portable diesel pumpsets were some of the products that were showcased during the press conference.

Later in the day, the company held a state-level dealers meet to introduce its new range of products to them.