The Burmans-owned Sanat Products Ltd has moved its entire advertising business worth Rs 4 crore from RK Swamy BBDO to Ushak Kaal Advertising. The Sanat Products business includes over-the-counter healthcare brands such as Spiriluna, Bioslim, Rejuva and Nopane.
Sources say that besides the existing product range the company is planning to add a new skincare product for oral consumption to its portfolio soon. The current range includes a spiriluna-based energiser, a slimming tablet, a stress-buster in Rejuva and a product for arthritic pain.
In the two-way pitch held for the account earlier this month, the Delhi-based Ushak Kaal won the business over RK Swamy BBDO.
Though Rs 1,185 crore Dabur India Ltd has equity in Sanat Products Ltd, the FMCG major also has its own healthcare products division with successful OTC brands such as Dabur Chyawanparash and Hajmola which are worth Rs 100 crore each. The other products in this division are digestives including Pudin Hara and Hingoli as well as Dabur Lal Tail for children.
