The agencies on whom hopes of bagging a metal rest include DDB Mudra, Leo Burnett, McCann, O&M, JWT, BBDO, Publicis, Percept/H, Creativeland Asia, Grey, Bates, and DraftFCB Ulka. Among media agencies, Mindshare and OMD are contenders in the race for metals.
Predictions are India should come home with a tally of about 25-30 metals.
Last year, India's tally was 24. Day two will see awards given out in promo, direct, activation and PR. There were 13 Indian shortlists in these categories. Let's see who finally bags a metal.
