Vadilal Industries plans to double its processed food revenues to over Rs 100 crore in next three years as they have relaunched their frozen processed food in domestic as well as export markets.
With a new packaging, the company plans to grow this business in India and globally under the ‘Quick Treat’ brand. The company's products are currently available in Gujarat, Mumbai, Rajasthan and UP for domestic markets, Vadilal plans to expand in a big way in the National Capital Region (NCR). Thereafter, it will tap all the major cities in the south, north and east. For exports, Vadilal will focus on North America, Middle East, UK, South Africa and Australia.
Rajesh Gandhi, managing director, Vadilal Industries, “Due to the changing lifestyle of the young generation in India, especially in case of working couples, there has been a spurt in the demand for ready to eat (RTE) frozen foods across all major cities. Vadilal is tapping this fast growing market with a wide variety of products and through optimal utilisation of modern retail. We expect our domestic sales for frozen foods to grow by around 30 per cent annually over the next few years and our focus will be on higher margin value-added products.”
