Vadilal to launch flavoured milk in UP

Vadilal Industries Ltd is set to sell its flavoured milk 'Power Sip' in the north Indian market as the company has decided to launch the new product in Uttar Pradesh over the next couple of months. It looks to capture 5-7 per cent share in the India's flavoured milk market in the next three years. Being the number one ice cream player in UP, it will utilise its retail network to offer its flavoured milk brand to consumers in Lucknow, Kanpur, Agra, Faridabad and Ghaziabad.