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Value-added dairy products draw crowd

After Patanjali, ITC and Coke, PepsiCo eye segment

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Arnab Dutta New Delhi
A growing list of companies is eyeing the rapidly growing value-added dairy industry. The segment is dominated by Amul, Mother Dairy and Nestle, but Patanjali, Coca-Cola and ITC have forayed into this space in the past year. With the likely entry of PepsiCo, the market is turning out to be a crowd-puller.

ITC forayed into value-added dairy last year with Aashirvaad ghee. “The intention is to craft differentiated and value-added products. We are working on capacity improvement in milk processing,” said Hemant Malik, divisional chief executive, foods division, ITC. 

Patanjali, which has bombarded the market with hundreds of products over

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